Why advertising with Radio Samoa is a smart business investment
Reach the Samoan and wider Pacific community across radio, online, social and TV. Radio Samoa
delivers audience loyalty you can't buy with generic mass media.
Radio Samoa has been broadcasting since 1999, making us the longest-running Samoan radio station in
New Zealand. Heard on 1593AM across Auckland — from Whangarei to Waikato — and streaming globally
24/7, we connect businesses to a loyal, culturally engaged Samoan audience at home and across the
diaspora. We are the only continuous 24/7 Samoan radio service spanning New Zealand, Australia, and
the United States.
Broadcasting in both Samoan and English, with eight daily news bulletins direct from Samoa and
national updates, Radio Samoa is woven into the daily lives of our listeners. Samoan is the second
most spoken language in Auckland and the third in New Zealand. Our audience doesn't just listen —
they trust us, and that trust translates into real support for the businesses we promote.
Radio Samoa proudly serves a diverse and engaged Samoan community, both locally and globally. In New
Zealand, we connect with the largest Pacific ethnic group in the country. Our reach also extends to
significant Samoan populations in Australia and the United States.
Sourced from Samoa Bureau of Statistics, 2021 · US Census Bureau, 2019 · Australian Bureau of Statistics, 2016 · Stats NZ, 2023 Census — updated from the site's prior 144,138 (2013).
Community
A proud part of the Samoan community.
We don't just broadcast to the community — we show up. From CHOGM and the Miss Samoa Pageant in Apia,
to ASB Polyfest, Samoan Language Week and the Pacific Rugby Hall of Fame in Auckland, to Manu Samoa
fans at the Rugby World Cup in France, Radio Samoa is there on air and on the ground. Through live
broadcasts and community sponsorships, we celebrate our heritage and lift up Samoans wherever they are.
