Advertising Guidelines

95% of all commercials aired on Radio Samoa are produced by our in-house creative production team. Our professional and creative production team will write, translate and produce commercials to your brief.

What's included in our production

Professional, customised script in Samoan Language
One professional voice
One music track or sound effect
Engineering, editing and post-production service

How it works

The creative script is written for your business. We start the process by working with you through:

Your account manager, who will discuss what information you'd like delivered to the Samoan audience.
The creative/production team, who receive an advertising worksheet brief from your account manager.
This brief is then given to one of our experienced "on station" creative writers, who writes and produces your commercial subject to your approval.

Ad formats

15 Second Spot

The 15-Second Radio Spot is a concise commercial delivering a sharp memorable message that can be deliberately placed at strategic times during Ad breaks or as a sponsorship throughout the day, for example to the news, weather or traffic reports.

Benefits — Ideal for highlighting one/two major sales specials. Ideal for name brand recognition when placed at multiple strategic times, reinforcing your company brand name and services.

Strengths — Punchy duration, intriguing, cost-effective.

Guidelines

Company Name x 1
One Call to Action detail (Phone or Address) x 1

30 Second Spot

The 30-Second Radio Spot is a powerful vehicle to deliver your core advertising message in a bite-sized length. It is the most commonly used standard radio spot duration in the industry.

Benefits — In a 30 second spot, you can comfortably mention the company name twice (ideally near the beginning and at the end), a clear offer of services or products at the centre, and a call-to-action point of contact (website, phone, address) mentioned twice. A well-constructed, clear and simple 30-second radio spot is often the most effective ad.

Strengths — Powerful impact, versatile, memorable.

Guidelines

Company Name/Brand x 2
Unique Selling Points x 2 (3 maximum)
Two Call to Action details (Phone &/or Address, Web) x 1

45 Second Spot

A 45 second radio advert has all the benefits of the 30 Second Radio Ad plus the extra 15 seconds to sweeten the sales message or include that vital extra detail about your services and products. In 45 seconds you can also re-emphasize your name/brand or hammer home an enticing call to action.

Benefits — Ideal for establishing new businesses in the market, and ideal for highlighting multiple sales specials, services or locations.

Strengths — Punchy duration, intriguing, cost-effective.

Guidelines

Company Name/Brand x 2-3
Unique Selling Points x 3 (4 maximum)
Two Call to Action details (Phone &/or Address, Web) x 2

60 Second Spot

The 60-Second Radio advert is the optimal spot to convey a thoroughly convincing sales message as it offers enough time to engage the listener in a conversation. You can pace and lead, and take the time to show the target audience the benefits of your company’s services and products.

Benefits — Recognised in the industry as inclined to have the highest impact per commercial. In 60 seconds you can take the time to differentiate what your company can offer from what your competitors do, with the greatest creative options such as weaving a well-designed sales message into entertainment or comedy.

Strengths — Engaging, maximum creativity, wide-ranging.

Guidelines

Company Name/Brand x 3
Unique Selling Points x 4 (5 maximum)
Two or Three Call to Action details (Phone &/or Address, Web) x 3

3 Min Phone Outs

A Phone Out is a LIVE 3 minute radio advert delivered through a phone conversation between an announcer and a client, advertising and promoting products and services.

Benefits — The extra power of the Phone Outs is that you are partnering with the radio announcer to sell your business!

Strengths — Personal, immediate, conversational.

Guidelines

Plan your advertising campaign and book well in advance — phone outs should be booked no less than a month before the on-air date, due to demand and limited space in the Radio Samoa scheduling.
Be prepared — plan out exactly what you will say. Have a clear idea of what specific information you’d like the audience to remember, and write a script or bullet points of the main components to include.
Samoan acknowledgements — formal customary and oratory greetings take up a lot of airtime; these will need to be cut for the sake of time and to focus on the business promotion.

5 Min Phone Outs

A Phone Out is a LIVE 5 minute radio advert delivered through a phone conversation between an announcer and a client, advertising and promoting products and services.

Benefits — The extra power of the Phone Outs is that you are partnering with the radio announcer to sell your business!

Strengths — Personal, immediate, conversational.

Guidelines

Plan your advertising campaign and book well in advance — phone outs should be booked no less than a month before the on-air date, due to demand and limited space in the Radio Samoa scheduling.
Be prepared — plan out exactly what you will say. Have a clear idea of what specific information you’d like the audience to remember, and write a script or bullet points of the main components to include.
Samoan acknowledgements — formal customary and oratory greetings take up a lot of airtime; these will need to be cut for the sake of time and to focus on the business promotion.

Live Reads / Announcer’s Spoken Ad

This is a 30 second radio advert script which is read out live, with the added point of difference of having an announcer or radio personality’s voice as an endorsement.

Guidelines

Script no more than 8 lines at 12pt font on a regular margin sheet.
Ads are not permitted to promote or mention third-party sponsors or businesses.

Radio Interviews

Radio Samoa offers two options for booked radio interviews for business promotions: 10 minutes or 20 minutes.

Guidelines

Provide a portfolio of the product description and a company or personal bio for the Radio Samoa interviewer.
Describe what you will talk about, topics to discuss, and a bit of background information in your bio.
Include your contact details and any other information that might help promote your product or business.

Facebook Post

Specs for image and video ads submitted for Facebook promotion.

Guidelines

Image ads — recommended size 1080×1080 (square), minimum 600×600, JPG or PNG, high-quality non-blurry images only.
Video ads — recommended size 1280×720, minimum 600×315 (landscape 1.9:1) or 600×600 (square 1:1), max file size 2GB, H.264 compression, max frame rate 30fps, avoid heavy text (Facebook may reduce reach). Square (1:1) videos perform well on mobile.
Also provide a URL link and a short description (1–2 sentences).

Zoom Interview

Radio Samoa offers two options for booked interviews for business promotions using Zoom: 10 minutes or 20 minutes.

Guidelines

Provide a portfolio of the product description and a company or personal bio for the Radio Samoa interviewer.
Describe what you will talk about, topics to discuss, and a bit of background information in your bio.
Include your contact details and any other information that might help promote your product or business.
Before your interview, test your outfit on camera so you can see how you look and make any necessary adjustments.

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