About us

Radio Samoa is in its 20th year of service to the Samoan global community and is enjoying a close working relationship and full support of its clients and its audience. It has built a strong relationship with the community through integrity and delivering quality programs to enhance the status of Samoans not only in New Zealand but worldwide through its website online streaming.

Our Mission

To provide quality, educative programmes to the Samoan community by disseminating information through multimedia channels in an effort to raise awareness of issues relevant to our community; to improve general welfare and promote better living amongst the Samoan people

Our Vision

Samoa Multimedia Group is the leading central connection hub of media news, information and communications for the Samoan global community.

Our Values

WHEN it comes to our customers, we’re excellent:
We value our clients – they’re why we exist – and we strive to provide them
with quality and professional service every time; we’re innovative
and courageous as we work to create great solutions.

Effective, Engaging Communication is WHAT we do:
We are experts at captivating audiences, raising awareness
and improving welfare; we understand the message and engage audiences.
In a nutshell… we speak your language.

Cultural Understanding is WHERE it’s at:
We’re culturally aware and committed to our community who thanks to us,
are connected and well-informed; we love, respect and celebrate our People
and value preserving, promoting, educating and maintaining
our Samoan culture, traditions and language.

HOW do we do it? With honesty and integrity:
At our core, we ‘walk the talk’, keep our word honest and hold each other accountable this is how we are – they’re the standards we hold within our team, within the community and as journalists / broadcasters.

We love what we do and that’s WHY we’re great:
We’re all passionate, positive and committed to what we do
which makes it so easy to respect one another, to value everyone’s contribution and to roll our sleeves up in unity – this is why we’re great.

We have centred our entire operation to ensure that the information to our listeners is concise, up to date and has direct relevance to our people. Radio Samoa is a 7 day commercial and community radio station which offers the following services:

NEWS

INFORMATION

ENTERTAINMENT

COMMUNITY

Radio Samoa contributes to the wellbeing and the empowerment of our Samoan community through consistent delivery of practical and up to date information which serves a purpose to their everyday needs. It delivers comprehensive coverage of community based programs in Current Events, Sports, Education, Religion, Health, Immigration, Law, Samoan traditions, Language and Culture, Youth, Children and other relevant programs.

Radio communications to the Samoan community is in accordance with cultural protocol and deep understanding of values as expected of a good Samoan communication medium. You can expect Radio Samoa to do everything you expect from a professional Radio station. The station hosts regular interviews with community leaders, government leaders, businesses, artists and continues to support advertisers in developing strong relationships with the Samoan community as an engaging audience.

The station broadcasts predominantly in the Samoan language with English commercials and music from time to time.