Join the success of many advertisers who have targeted this exclusive market through Radio Samoa. Our station is an integral part of the Samoan community broadcasting in both English and Samoan languages. We provide and engage the community with quality programming covering news, current events, sports, education, religion, health, immigration, law, youth programs and our own traditions and culture. This has locked in our target audience who are also loyal supporters of Radio Samoa for over 19 year.
Call us now and we’ll help you sell your products and services.


(taken from Statistics New Zealand publication “Samoan People in New Zealand: 2013”,

Samoans remains the largest Pacific peoples ethnic group
The total population of Pacific peoples in New Zealand is 295,941.
Samoan ethnic group remained the largest Pacific ethnic group, at 48.7% of the Pacific peoples population (144,138 people).
Other Pacific ethnic groups with large populations included:
Cook Islands Maori – 61,839 people (20.9%)
Tongan – 60,333 people (20.4%)
Niuean – 23,883 people (8.1%).

The Samoan ethnic group comprised 144,138 people or 3.6 percent of people that stated an ethnic group living in New Zealand on 5 March 2013.

Where people live
For people identifying with the Samoan ethnic group living in New Zealand on 5 March 2013:
• 92.9 percent (133,971 people) lived in the North Island and 7.1 percent (10,167 people) lived in the South Island. Less than 1 percent (3 people) lived in the Chatham Islands.
• 93.7 percent (135,090 people) lived in the main urban areas (populations of 30,000 or more).
• The most common region to live in was the Auckland Region (66.5 percent or 95,916 people), followed by the Wellington Region (15.5 percent or 22,383 people), and the Canterbury Region (4.8 percent or 6,984 people).
• Of those living in the Auckland Region, the majority usually lived in the Mangere-Otahuhu Local Board Area (18.3 percent), Otara-Papatoetoe Local Board Area (17.6 percent), and Manurewa Local Board Area (14.9 percent).

Labour force
For people aged 15 years and over identifying with the Samoan ethnic group and living in New Zealand on 5 March 2013:
Of the 91,476 people aged 15 years and over, 63.8 percent (58,320 people) were in the labour force.

For employed people aged 15 years and over identifying with the Samoan ethnic group and living in New Zealand on 5 March 2013:
80.3 percent (39,687 people) were employed full time (30 or more hours per week).

For employed people aged 15 years and over identifying with the Samoan ethnic group and living in New Zealand on 5 March 2013:
The most common occupations were: labourers (18.6 percent or 8,295 people), professionals (14.2 percent), and clerical and administrative workers (13.2 percent).

For employed people aged 15 years and over identifying with the Samoan ethnic group and living in New Zealand on 5 March 2013:
The most common industries worked in were: manufacturing (17.3 percent or 7,788 people), health care and social assistance (9.1 percent), and retail trade (8.7 percent).

We are very happy with the service and support we have been receiving, our advertising with Samoa Multimedia Group has had a very beneficial effect on our business and this is a relationship we wish to continue into the future

Samantha Fester – Director
Sanctuary Memorials

I would not advise you to reduce your advertising time because from my experience, consistency, repetition, is the key to increase prospect and leads to your business.”… “That was the best advice I ever received from Radio Samoa rep Janey because, my business is continuously growing ever since I began advertising with Radio Samoa, nearly seven years ago. Thank you Radio Samoa for being my partner in promoting my services to the community. You are the number one station in the Samoa community

Apii McKingley – South Auckland Regional Manager
Finance Assist

There is always a noticeable increase in calls to our Call Centre from the Samoa Community, and demand for the “Samoan renting booklet” version whenever we have run a campaign on Radio Samoa

Mene Setefano
National Pacific Advisor Department of Housing

Our work with Radio Samoa team aimed to get more customers & improve our turnover.
We were thrilled when they did just that, it was beyond our expectations.They are very efficient in what they do. We have no hesitations in
Fern Immigration Services
recommending them

Bella LeeHang – Owner
Lady Bella Catering Ltd

I have been using Radio Samoa to advertise my business for several years now.  I continue to experience impressive results as Radio Samoa is the ideal means for reaching my target market – Samoans who need help with immigration matters.

Over 90% of my new clients say they first heard about me through Radio Samoa with the rest being referred by friends and family.  Without the market penetration achieved through Radio Samoa, it is questionable as to whether my business would be viable.  It is due to the positive experience of working with Radio Samoa that I intend to use their services for the foreseeable future.

Ken Fernyhough
Fern Immigration Services

Radio Samoa provides our organization with the media channel to service the biggest Pacific Island community in Auckland for the dissemination of health information to the Samoan community. Radio Samoa makes our message easier and clearer to understand for our target audience, in Samoa language. Heath Star Pacific Ltd considers the service of Radio Samoa as an essential and vital part of the Samoa community in meeting its specific needs, with both the technical skills and management depth to deliver a quality service for both its clients and listeners

Olise Puni – Director
Health Star Pacific

Contact us: (09) 262 1593, or email for more Information.

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