Join the success of many advertisers who have targeted this exclusive market through Radio Samoa. Our station is an integral part of the Samoan community broadcasting in both English and Samoan languages. We provide and engage the community with quality programming covering news, current events, sports, education, religion, health, immigration, law and our own traditions and culture. This has locked in our target audience who have also loyal supporters of Radio Samoa for over 10 year. Call us now and we’ll help you sell your products and services.

Demographic Information on Samoan People in New Zealand

(taken from Statistics New Zealand publication “Samoan People in New Zealand: 2006”, www.stats.govt.nz).

63 percent (77,109) of Samoans are able to hold an everyday conversation in Samoan. This is a decrease of 4 percentage points since 2001.

In 2006, Samoans were the largest Pacific ethnic group in New Zealand, making up 131,100 or 49 percent of New Zealand’s Pacific population (265,974).

Samoans born in New Zealand account for 60 percent (77,247) of the total Samoan population.

69 percent (48,147) of Samoan adults have a formal educational qualification (secondary school or post-school qualification). The comparable figures for the total Pacific and New Zealand populations are 65 percent and 75 percent, respectively.

The proportion of New Zealand-born Samoans able to speak Samoan increased between the 5-9 years age group (40 percent) and 25-29 years age group (52 percent) before decreasing to a low of 22 percent for the 55-59 years age group.

The Samoan population in New Zealand increased by 14 percent between 2001 and 2006.
Ninety three percent (121,782) of the Samoan population in New Zealand in 2006 lived in the North Island. Of the Samoans living in the South Island, 71 percent (9,318) lived in the Canterbury region.

Phone: (09) 262 1593 Fax: (09) 262 1592 Information Advertising Let us help you promote your products or services.

Call: (09) 262 7727 speak to Ane Ponifasio, or email: sales@radiosamoa.co.nz
for more Information.